Strongest and Weakest Parts of a Magnet

Did you know that the magnetic field of a magnet is not uniform? The strength of the field varies depending on its location around the magnet. The magnetic field of a bar magnet is strongest at either pole of the magnet. It is equally strong at the north pole when compared with the south pole. The force is weaker in the middle of the magnet and halfway between the pole and the center. If you were to sprinkle iron filings on a piece of paper and place the magnet beneath it, you could see the path of the magnetic field lines. The field lines are closely packed at either pole of the magnet, widening as they get farther from the pole and connecting to the opposite pole of the magnet. The magnetic field lines emerge from the north pole and enter the south pole. The magnetic field gets weaker the farther you get from either pole, so a bar magnet is only useful for picking up small items over short distances. Where Is the Magnetic Field Strongest? Iron filings make a pattern tracing field lines because each bit of iron is itself a tiny dipole (the separation between magnetic fields). The force the dipole experiences is proportional to the strength of the dipole and proportional to the rate at which the magnetic field changes. The dipole tries to align itself with a magnetic field, but at the ends of a bar magnet, the field lines are very close together. What this indicates is that the magnetic field varies strongly over a short distance compared to the variation closer to the middle of the magnet. Because the magnetic field changes so dramatically, a dipole feels more force.

Mgmt 410 Midterm Exam ( All Possible Questions Solution )

MGMT 410 Midterm Exam ( All Possible Questions Solution ) http://www.projbid.com/downloads/mgmt-410-midterm-exam-all-possible-questions-solution/ Multiple Choice 25 13 Essay 3 N/A Grade Details – All Questions Page: 1 2 1. Question : (TCO 1) One of the implications of technology in HRM is Student Answer: to strengthen communications internally and externally. employees will need more face time with their superiors. managers will have to revert to autocratic decision making. abuse of e-mail and web surfing is eliminated. Instructor Explanation: See Chapter 1, page 7. Points Received: 4 of 4 Comments: 2. Question : (TCO 1) All of these are workforce diversity characteristics, except†¦show more content†¦No protection; he was notified in an appropriate manner. No protection; the employee layoff number is too small. Instructor Explanation: See Chapter 4, page 88. Points Received: 4 of 4 Comments: 9. Question : (TCO 5) Which method interviews the job incumbents simultaneously? Student Answer: Group interview method Observation method Structured method Individual view method Instructor Explanation: See Chapter 5, page 120. Points Received: 4 of 4 Comments: 10. Question : (TCO 4) Which of the following is not one of the guidelines for administering discipline? Student Answer: Following the hot stove rule Provide ample warning Be consistent and personal Making discipline actions progressive Instructor Explanation: See Chapter 4, page 105. Points Received: 4 of 4 Comments: 11. Question : (TCO 5) Which is not a job analysis method? Student Answer: Technical conference Structured questionnaire Individual interview Group observation Instructor Explanation: See Chapter 5, page 120. Points Received: 0 of 4 Comments: See Chapter 5, page 120 12. Question : (TCO 5) Where does demand for labor occur in the strategic planning process? Student Answer: Before corporate goals and objectives are established After job analysis After the labor supply and demand are compared Before organizational mission is defined Instructor

Critiques In Systems And Technology StayTogether HotellingCompany

Question: Discuss about the Critiques In Systems And Technology StayTogether Company. Answer: Introduction According to renowned business experts Puseljic, Skledar and Pokupec (2012), organisations will either succeed or disappear from the market based on the decisions made by managers. In fact, the quality and standards of the decisions they make outline the operational structure of an organisation which determine the future prospect of the system. In this case, therefore, decision making is seen as a crucial and basic function of an organisation management particularly a profit based business such as the one at hand. StayTogether is a merger of ten different hotels caused by the existing market pressures. In such a scenario, the decisions taken by the management to attract new customers while maintaining its patronage and brand are highly critical. Furthermore, the new company faces intense competition from the existing rivals which majorly causes it to shift focus to the customers in an attempt to realise their requirements thus offer better conditions. Moreover, their proposed changes which serve as strategic business decisions are highly dependent on information technology where systems such as online portals are set to be used as booking facilities for the services provided. In essence, these systems require as a solid foundation in the form of business models such as the four outline decisions in order to operate successfully (Yu, To Lee, 2012). However, they too (IT and IS) faces many challenges as will be highlighted in this report. In this report, the following assumptions are made; one, the proposed technological system are designed based on the existing business condition and by the internal IT personnel. Two, all users are conversant with technological systems such as websites and online portals. A critique of the management decisions StayTogether proposes four major decisions; offering loyalty rewards to their loyal customers, free meals (breakfast and dinner buffets), rebates on travels when using the organisations chosen carriers and engaging in social responsibility. These decisions serve as a plan that anticipates the present and future market conditions. In all, they seem to focus on the customer and not the market nor the competitors. In itself, this is an anticipative strategic plan that tries to predict the conditions, measure and objectives of the future through consumer centred outline (Acemoglu, Bimpikis Ozdaglar, 2014). So, how feasible are these decisions? Loyalty programs/schemes Businesses that operate in mature markets are always faced with the problem of presenting customers with new ideas that have not been seen before. The Hotelling industry is one of these fields that forces the participants to constantly reinvent themselves and loyalty programs are such ideas that constantly renew the desire of the customers (Akkhtar, 2015). Moreover, they motivate customers to stay with an organisation despite the emergence of new businesses in the same field. One notable advantage presented by loyalty programs is the edge they offer on price battles. This outcome is seen because consumers heavily bond with an organisation in an attempt to earn more rewards which increases their spending while increasing the referrals given by the satisfied customers. Furthermore, consider the statistics, according to Akkhtar (CEO Reward port, 2015), loyalty programs and schemes are known to generate over 20 percent of businesses profits when properly implemented. Moreover, a recent study by Data Candy (2013), outlined that 60 percent of all consumers spend in businesses that have loyalty programs. In addition to this, 84 percent of consumers will visit enterprises hosting rewards schemes to get more services or products. Therefore, the decision to incorporate loyalty programs in StayTogethers business operations will only increase their customer base by promoting their brand to their existing customers as well as new ones who they are set to acquire. Free meals as an inclusive service of the payments Marketing is a challenging aspect of a business that can yield good results if properly applied. StayTogether decision to offer free meals as part of the hotel prices is an innovative way of increasing the price of accommodation while facilitating an extra service to the customer. In essence, marketing is meant to invoke the curiosity of the customer who then becomes interested in trying new products or services (Karppinen, 2011). Although the meals are stated as free in the marketing plan, this service is paid for in the accommodation prices which raises amount earned from each guest while maintaining some sort of reward to the customer. Moreover, when faced with the choice between a competitor and StayTogether a new customer is more likely to pick the latter owing to the reward programs highlighted i.e. the first loyalty programs and now free meals. Nevertheless, this management decision should also outline a proper implementation strategy as it may fail to meet its objectives if the service offered supersedes the total amount paid by the customers. In other meal payment programs such as pay, as you eat, the organisation is able to manage the content given to customer based on the amount paid. However, open buffets as outlined by StayTogether may cause challenges since the business is unable to govern the quantity nor product taken by the customer. Therefore, a holistic plan that applies a maximum fee payment plan should be outlined regardless of the consumer to ensure the payment (for accommodation) are always above the service offered. This plan is the only way that the organisation will be able to reach its objective (Boulding, 1994). Travel rebates When faced with adversity, most organisations will seek innovation as a strategy to beating the existing problems. Indirect sale strategy such as rebates are good examples of practical sales innovation that are known to increase the sales of a business by providing customers with the discretion of choosing prices (High Tech, 2016). This strategy is vital in the modern market where customers have a wide range of demands including differing preferences which in most cases are governed by the price tags. StayTogether proposes an idea of giving customers credit if they travel with the carriers affiliated with it. In return, the customer can redeem the credit in the form of meals or free night accommodation. Now, consider a price sensitive customer who wishes to stay in a hotel for a day or two (due to the price) but can extend his stay if he uses a certain service. This customer is likely to invest in the service proposed by StayTogether to get the free night. Therefore, rebates will give customers a sense of control where their fate lies with their own actions i.e. spending preferences. Moreover, rebates can help StayTogether attain certain price margins based on the demands given by the customers. Therefore, unlike other discount strategies, the company will be able to offer extended rewards while limiting the number of users who partake in the venture. This outcome clearly outlines the reasons why rebates are more popular amongst suppliers (Hotel in this case) as they offer more control. On the other hand, the customers can receive unlimited rewards provided they put extra effort on their spending practices (Silk Janiszewski, 2004). Social responsibility An organisations social responsibility defines the relationship held with the surrounding systems/conditions, this includes the environment, employees, community and customers. Moreover, it outlines the role of the organisation in meeting the sustainability goals of the world more so, in an era faced by global warming and a wide wealth gap (Crowther Aras, 2008). Furthermore, there are the debates of ethical dilemma and issues which generally showcases the abstract nature of the concept. Nevertheless, for an organisation of StayTogether magnitude, social responsibility is not a supplementary function but a compulsory mandate. This because it outlines the values held by the business as well as the concern it holds for the environment. StayTogether outlines a conscious endeavour where customers are given the chance to give back to the community in the form of donations to chosen charities. In itself, this initiative will encourage customers to spend more when they can to increase the value of the 1 percent given to those in need. Moreover, it gives the consumers a sense of fulfilment in that they feel good about the actions they take which encourages them to interact with the facilitating organisation. Finally, it encourages the employees to have good moral and ethical standards while conducting their duties (Rangan, Chase Karim, 2012). Role of IS and IT plus the foreseeable issues Information technology (IT) serves as the foundation of businesses today as it provides a new and improved environments (digital) to conduct business. Moreover, IT offers the necessary resources to host information systems, solutions that manage and monitor enterprises operational activities (Ghobakhloo, Hong, Sabouri Zulkifli, 2012). StayTogether has identified a problem with the existing system where a range of third party websites is used to book the hotels facilities. These websites tarnish their brand and instead an internal website is proposed. Although beneficial this new system supported by both IS and IT structures will face a number of challenges as a result of the existing technological issues. First, the website will depend on IS that integrate the organisations operations with the service provided. Therefore, the organisation will have to contend with the users who are unable to operate the booking facilities which in the end may frustrate the customers lowering their clientele base. Moreover, this outcome will discriminate against older customers who are less acquainted with technological systems. Furthermore, merging IS will be another issue faced by the organisation as these systems will span multiple locations. On the other hand, IT systems will have resounding challenges in integrating data and policies from different countries. Furthermore, due to the volatility of the market, the system will have constant changes which present both a management and compatibility challenge (NCC, 2010). In the end, IT challenges may lower the analysis solutions adopted by the organisation in an attempt to understand their customers which may push them to use intuition or market conditions to make decisions. This outcome may lower their brand as they will align with the market norms. Moreover, as stated before, if the new information systems led by the new website contain too many changes some loyal customers may switch service providers so as to align with the new conditions. Conclusions The management decisions outlined by StayTogether are valid and well founded because they hold a realistic chance of meeting the companys objective. For one, they primarily shift the focus of the organisation to the customers which display market independence a verified concept of beating the competition in a highly competitive market. Secondly, they capitalise on the resources owned by the organisation i.e. restaurant in hotels and travel agencies or carriers affiliated with the company. Therefore, in building the bigger brand, the business also builds the smaller enterprises. Nevertheless, the proposed reward and loyalty programs should be clearly defined to increase revenues and not expenditures. On the other hand, StayTogether should employ other modern technologies and facilities to improve their business activities. For instance, the website proposed should be supported by a strong CRM (customer relationship management) system to enhance the relationship formed with the clients. Moreover, this system can also be integrated with an ERP system (enterprise resource planning) to manage the companys resources including personnel to provide optimal business operations. Finally, the affiliated businesses including suppliers and transport companies can be governed by SCM systems (Supply chain management) that monitor as well as manage input facilities. In the end, this integrated system will result in an efficient organisation supported by seamless operations. In addition to this, it will facilitate other business ventures such as real-time tour guides as well as personalised travel portals to hold user information and data e.g. picture and videos. References Acemoglu, D., Bimpikis, K., Ozdaglar, A. (2014). Dynamics of information exchange in endogenous social network. Theoretical Economics. Retrieved 11 May, 2017, from: https://economics.mit.edu/files/10411 Akkhtar. J. (2015). Are loyalty programs a necessity for business? Reward port. Retrieved 11 May, 2017, from: https://www.rewardport.in/download/RewardPortLoyaltyProgram.pdf Boulding. W. (1994). Understanding managers strategic decision making process. Marketing letters. Retrieved 11 May, 2017, from: https://www0.gsb.columbia.edu/mygsb/faculty/research/pubfiles/930/lehmann.pdf Crowther. D Aras. D. (2012). Corporate Social Responsibility. Book boon. Retrieved 11 May, 2017, from: https://mdos.si/Files/defining-corporate-social-responsibility.pdf Data candy. (2013). 5-Step Guide To Successful Loyalty Programs. Retrieved 11 May, 2017, from: https://s3.amazonaws.com/storage.pardot.com/141321/11540/5_Steps_to_Successful_Loyalty_DataCandy.pdf Ghobakhloo. M, Hong. T, Sabouri. M Zulkifli. N. (2012). Strategies for Successful Information Technology Adoption in Small and Medium-sized Enterprises. Information. Retrieved 11 May, 2017, from: https://www.mdpi.com/2078-2489/3/1/36/pdf. High tech. (2016). The Future of Incentive and Rebate Programs in the Channel. Model N. Retrieved 11 May, 2017, from: https://www.modeln.com/wp-content/uploads/2016/09/wp_The_Future_of_Incentive_and_Rebate_Programs_in_the_Channel.pdf Karppinen. M. (2011). Strategic marketing plan for a hotel. Hotel and restaurant business. Retrieved 11 May, 2017, from: https://www.google.com/url?sa=trct=jq=esrc=ssource=webcd=3cad=rjauact=8ved=0ahUKEwiz16_cpefTAhWoDMAKHUxrCoQQFggyMAIurl=http%3A%2F %2Ffiles.gu.edu.ge%3A8008%2FBook%2Feleqtronuli%2520wignebi%2Fturizmis_%2520maspindzlobis%2520da%2520sastumros%2520%2520menejmenti%2520_%2520marketingi_%2520agricxva%2520da%2520ekonomika%2FStrat.Marketing%2520Plan%2520for%2520Hotel.pdfusg=AFQjCNE1JJ8qtUXx5saa4A9j7vcjiVD3Ggsig2=wUIc3f4gFLmcYM7NC5nfvQ NCC. (2010). Aligning IT with business strategy. Guidelines for IT management. Retrieved 11 May, 2017, from: https://connectingcare.org.uk/files/Align_IT_with_strategy.pdf Puseljic. M, Skledar. A Pokupec. I. (2012). Decision-making as a management function. Retrieved 11 May, 2017, from: ftp://ftp.repec.org/opt/ReDIF/RePEc/osi/journl/PDF/InterdisciplinaryManagementResearchXI/IMR11a20.pdf Rangan. K, Chase. L Karim. S. (2012). Why Every Company Needs a CSR Strategy and How to Build It. Working paper. Retrieved 11 May, 2017, from: https://www.hbs.edu/faculty/Publication%20Files/12-088.pdf Smart Trade. (2016). Powering the grwoth of your business. STIL. Retrieved 11 May, 2017, from: https://www.smart-trade.co.nz/files/7060bd416078ed87c64eb1febb439ac8w640/272/SMART_TRADE_BR_AUG_2013.pdf?t=1416514239862 Silk. T Janiszewski. C. (2004). Managing Mail-in Rebate Promotions. Retrieved 11 May, 2017, from: https://warrington.ufl.edu/departments/mkt/docs/janiszewski/Rebate.pdf Yu. B, To. W Lee. P. (2012). Emerald Article: Quality management framework for public management decision making. Management Decision. Retrieved 11 May, 2017, from: https://www.irantahgig.ir/wp-content/uploads/10017.p

The Mayor Of Casterbridges Setting By Thomas Hardy Essays

The Mayor Of Casterbridge's Setting By Thomas Hardy Henchard's fate was strongly rooted in his character. He has several character flaws that contributed to the break down of every relationship he had. At the beginning of the novel it is his temper that starts the whole story off. At the fair in Weydon - Priors, he becomes angry with his wife while he is drunk. Henchard tries to sell her because he believes that it is Susan's and the child's fault that he is not successful. This is evidently not the first time. He finds an interested man who pays five pounds and five shillings for her. This of course is the beginning of the break down of his family life and his role as a father. Henchard is upset when he sobers up the next morning. There are other instance where Henchard's temper destroys his relationships. The next episode in the story is when Farfrae's idea for the fair works better than his own. In a fit of jealous rage, Henchard fires his good friend. This alienates Farfrae from both Henchard and Elizabeth-Jane. It also distances Henchard from Elizabeth-Jane and Farfrae. His temper has now caused a fault in his business and his family. Farfrae sets up a business in competition with him. Henchard also denies Farfrae the right to court his daughter. This of course pushes Elizabeth-Jane farther from her father. In Henchard's anger and other habits there is an element of control. That is lack of control. Henchard, it seems, likes his drink. In the beginning of the story he asks for some liquor to be added to his furmity. Once drunk, he losses control and becomes angry. This of course leads to the family break up. In the morning, he swears, While he is sober for those years, he is very prosperous. Henchard becomes a wealthy corn merchant as well as the Mayor of Casterbridge. However, when the twenty-one years are over he starts drinking again. Prior to this because of his temper and the such, he is a ruined man. When he takes up drinking again it just hastens the downward spiral he is on. He is an embarrassment t o himself and all that know him. This quote is from the visitation of the Royal Personage. Farfrae had set up a reception for the royal guest. Henchard's presence at the arrival of the guest was denied by the council. So, he decided, After this incident Lucetta refused to acknowledge who he was or that he was ever her husband's patron. Through the lack of control and anger, Henchard has a vague idea of what is right and wrong. He is very hard on himself. Henchard can also be very stern with others. It is the self punishment, however, that most affects his fate. When he sobered up after selling Susan, he knew what he had done, was wrong. That is why he took that oath with the curse at the end of it, . He also wanders the country side in search of the family he has destroyed. If he had not of taken that oath, he probably would still be a lowly hay trusser. At the end of the story, when Henchard dies, he dies under the care of Abel Whittle. Even in death he could not escape himself, He punishes himself after death by what he asks for in his will. In his will he asks that: his daughter not be told of his passing; he not be buried in consecrated ground; no one be asked to toll the bell; nobody see his dead body; there be no mourners at his funeral; no flowers be planted at his grave; and that no one remember him. He thought he had a lot of sins to pay for when he asked all this. Hardy has taken common character traits and used them to determine the character's fate. Through the use of his characters, Hardy shows how someone can determine their own fate. Even though in most cases they don't know it. English Essays

The Globe Theater essays

The Globe Theater essays The Globe Theater changed the course of English Theater forever. The Globe broke rules of ownership, class standards, and promoted the greatest playwright ever, William Shakespeare. Throughout its history the Globe Theater has produced the best of Shakespeare and his amazing plays and when it was closed London never felt the same. But once again Shakespeare is upon us. The newly re-built Globe gives us one more chance to re-live Shakespeares plays. Through examining the history and collapse of the Globe Theater one can see how it has come to its recent re-birth, and that it is here to stay. The Globe Theater was opened in London in 1599. James Burbage, half owner of the theater, built the Globe. The other half of the theater belonged to five men of Lord Chamberlains Acting Company. William Shakespeare was the most famous member and owner in the Company. During this time period, it was unusual for the players to actually be owners of the theater at which they performed (Miller-Schutz 1). The Globe was a central feature of London life. It was the place of the first performances of Hamlet, Othello, King Lear, and Macbeth. The Globe Theater was a gathering place for all social classes. Normally it would be uncommon for the Queen or any other royalty to be in the presence of so many commoners, but at the Globe it was different. There were no social standards on admission, only on where you were able to sit. The structure of the Globe was made out of timber and built in a round shape. The three-story theater had twenty wooden bays, oak pillars, a thatched roof, and a permanent stage. The Globe had an approximate diameter of a hundred feet, which allowed it to hold about three thousand spectators (Gurr 104). In 1613, during a performance of Henry VIII the Globe accidentally burned down, luckily none of the thousands of audience members were hurt. John Orrell describes that day best in his book, Rebui...

Using the French Future Tense

Using the French Future Tense When youre starting to learn any language, you need to know how to use the future tense. Although it functions similarly in French as in English, some differences are worth considering.   Basic Future Tense in French The French future tense talks about upcoming events. While the French future tense has a full set of conjugations, the English equivalent is just the modal verb will  plus the main verb. For example: Jirai au magasin demain. / I will go to the store tomorrow.Ils mangeront dans lavion. / They will eat on the plane. Conditional Use The French future tense can also be used in si clauses, to express what will happen if a condition is met: Si jai le temps, je le ferai. / If I have time, I will do it.Je le ferai si jai le temps. / I will do it if I have time. French Vs. English There are some differences between the French and English future tenses. When the action of the verb after certain constructions will take place in the future, the future tense is used in French, whereas in English the present tense is used: Quand il arrivera, nous mangerons. / When he arrives, we will eat.Je vous tà ©là ©phonerai dà ¨s que je pourrai. / Ill call you as soon as I can. In journalism and other factual narration, the future is often used in French even though the events are in the past: Nà © en Martinique, Aimà © Cà ©saire à ©tudiera Paris et redà ©couvrira lAfrique. / Born in Martinique, Aimà © Cà ©saire studied in Paris and rediscovered Africa. In French, the future can also be used for polite orders and requests, in place of the vous form of the imperative: Vous fermerez la porte, sil vous plaà ®t. / Close the door, please. To express something that is going to occur very soon, you also can use the futur  proche  (near future tense). Irregular Verbs The future is  one of the simplest French tenses. There is only one set of endings for all verbs, and most of them- even many that are irregular in the present tense- use their infinitive as the root. French has only about two dozen  stem-changing  or irregular verbs that have irregular future stems but take the same endings. The exact same verbs are irregular in the  conditional  and use the same  stems. acheter  Ã‚  achà ¨ter-  Ã‚  Ã‚  similar verbs:  achever,  amener,  emmener, lever,  promeneracquà ©rir  Ã‚  acquerr-  Ã‚  Ã‚  similar verbs:  conquà ©rir, senquà ©rirappeler  Ã‚  appeller-  Ã‚  Ã‚  similar verbs:  Ãƒ ©peler, rappeler,  renouveleraller  Ã‚  ir-avoir  Ã‚  aur-courir  Ã‚  courr-  Ã‚  Ã‚  similar verbs:  concourir, discourir, parcourirdevoir  Ã‚  devr-envoyer  Ã‚  enverr-essayer  Ã‚  essaier-  Ã‚  Ã‚  similar verbs:  balayer,  effrayer, payeressuyer  Ã‚  essuier-  Ã‚  Ã‚  similar verbs:  appuyer, ennuyerà ªtre  Ã‚  ser-faire  Ã‚  fer-falloir  Ã‚  faudr-jeter  Ã‚  jetter-  Ã‚  Ã‚  similar verbs:  feuilleter,  hoqueter,  projeter,  rejeternettoyer  Ã‚  nettoier-  Ã‚  Ã‚  similar verbs:  employer,  noyer,  tutoyerpleuvoir  Ã‚  pleuvr-pouvoir  Ã‚  pourr-savoir  Ã‚  saur-tenir  Ã‚  tiendr-  Ã‚  Ã‚  similar verbs:  maintenir, obtenir, soutenirvaloir  Ã‚  vaudr-venir  Ã‚  vie ndr-  Ã‚  Ã‚  similar verbs:  devenir, parvenir, revenirvoir  Ã‚  verr-  Ã‚  Ã‚  similar verb:  revoirvouloir  Ã‚  voudr- French Future Conjugations To conjugate a verb ending in -er or -ir in the future tense, add the appropriate endings to the infinitive. For verbs ending in -re, remove the final -e and then add the future endings. For irregular verbs, add the endings to the irregular future stem. Here are the future conjugations for the regular verbs  parler  (to speak),  finir  (to finish), and  vendre  (to sell), and the irregular verb  aller  (to go):    Pronoun Future ending parler parler- finir finir- vendre vendr- aller ir- je -ai parlerai finirai vendrai irai tu -as parleras finiras vendras iras il -a parlera finira vendra ira nous -ons parlerons finirons vendrons irons vous -ez parlerez finirez vendrez irez ils -ont parleront finiront vendront iront

Food and Beverages Assignment Example | Topics and Well Written Essays - 1000 words

Food and Beverages - Assignment Example fered, there are numerous choices to undertake in the processes involved such as planning for the services, securing of orders, delivering the orders, preparing and settling the bills, washing of equipments and planning the next service. Customer process refers to procedure a customer follow when receiving food or beverages. Generally the customer process system involves; serving customer at a laid table, customer self-service from the counter, assisted service where the customer is serviced with some meals and then practice self-service with other parts of the meal, single point service where placing of order, clearing the bill and receiving the service occurs at the same point) and then specialized service where the orders are delivered to the clients wherever they are located (Kotler, Bowen & Makens, 2006. P. 46). Food and beverages have unique characteristics that manipulate the production and service decision. For example, the demand for food and beverages is intermittent because during breakfast, lunch and dinner the demand is at the climax while the rest of the time demand remains low. Demand for food and beverages varies with seasonal of the year and may be affected by other factors such as production and competitive activities (Adcock, Halborg and Ross, 2001.p. 85). The production of food and beverages is labour intensive hence shift in cost of labour will have a serious effect on the service systems. The perishable nature of food and beverages affects the handling processes during and after preparation. Season: Most of the food and beverage are available for a limited period during the year. Therefore, when supplies are on the season they will be available for sale to the customer but will become unavailable during the off season (Reid and Botanic, 2006. P. 31). Equipment, personnel and storage facilities: even if conventional service system would be economic because food could be stored during the production season, there is limited capacity for

Capital Budget Assignment Example | Topics and Well Written Essays - 750 words

Capital Budget - Assignment Example The trucks will also ensure that we can handle all requests for garbage collection. It will eventually lead to a conducive, clean environment in River County. River County residents have echoed out their views of having better roads in the county. River County needs all weather roads constructed all over because of the varying weather condition experienced in the area. As of (Finkler, 2013, p. 32) good governance involves better infrastructure. I have budgeted $240,000 for the purchase of two bulldozers. The expected lifetime for the bulldozers is eight year. The bulldozers will make road and other construction projects in the next eight years simpler. A better the infrastructure will bring development in River County. The two bulldozers may also be used in the building of government projects in the County. River County houses three international stadiums. It is the county’s responsibility to keep the stadiums in excellent conditions. The government offices located in the area also require to be well maintaining. It is because of these factors that I included two lawn mowers in my budget. The two go for a combined total of $48,000. The expected lifetime of the lawnmowers is five years. $48000 will be the ideal spending if the two can service the county for five years. Properly maintained stadiums will encourage the sports sector in the county. If the sports sector is improved, a lot of people will turn up in the stadiums and pay for the service through the purchase of tickets. Properly maintained government compounds will keep the environment clean (Finkler, 2013, p. 32). A lot of the people living in River County are self-employed. The residents would love a centre set up that would offer the grounds for growing their businesses. Centralization of all the counties enterprises and activities would be a significant step towards the growth of the county. The business centre would also bring in some good relationship among the residents of

Active Directory database Essay Example for Free

Active Directory database Essay Dover Leasing currently has information about all users stored in a database application used by the Human Resources Department. The IT manager has asked you to explore some ways this information could be used to create user accounts and populate the Active Directory database. Which tools could be used, and what are some issues involved in using these activates? Information about all users has been stored in a database application. On the basis of the available information from the Human Resource Department’s database, user accounts have to be created. The main tool for creating and proper managing the user accounts is Active Directory Users and Computers. There are few issues and concerns involved in this specific activity with this tool though the actions and steps are all very simple and straight. The foremost issue can be a problem to log in to the Windows sever and also the active directory network. Some problem can be due to the account locking issues. In many cases the interactive and user friendly way of user authentication process may be disrupted due to the setting problem. Incorrect user name and password, account disabled, logon hour restrictions, users issues with local login are some of the concerns which may happen for creating and maintenance of the user accounts. Case Project 7-2 The Dsadd Command is an effective way to create new user accounts from the command line. Write Dsadd statements to create the two users shown in the following chart. All user accounts should be created in the Users container in your DovercorpXX. local domain. Use Help and Support Center to determine the switches you need to configure these accounts from the command line. Dsadd user â€Å"cn= TRucci, cn= Users, dc=DovercorpXX, dc= local† –memberof â€Å" cn= Engineering,cn=users,dc= DovercorpXX, dc= local† Dsadd user â€Å"cn= APan, cn= Users, dc=DovercorpXX, dc= local† –memberof â€Å" cn= Management,cn=users,dc= DovercorpXX, dc= local† Case Project 7-3 Assume your Active Directory tree contains two domains named North and South. A domain controller named DCN located in the North domain has a folder named StrategicPlan that users in the North domain need to access. In addition, one manager from both the North and South domains needs to be able to manage data in the StrategicPlan folder. Describe how you would use domain local, global, and universal group scopes to grant access to the StrategicPlan folder. The administrator creates the North and South domain. A domain controller named DCN located in the North domain has a folder named StrategicPlan. The local, global and universal group scopes can be defined in the following way to grant access to the StrategicPlan folder. Create a global group StrategicPlan and add appropriate users to it to access the StrategicPlan folder or we can create an universal group called Universal StrategicPlan and can add the global groups which want access to it. If we want to create a local domain group then we can create one and give the required permission to access the folder.

Determining The Ratio Of Circumference To Diameter Of A Circle :: essays research papers

Determining the Ratio of Circumference to Diameter of a Circle   Ã‚  Ã‚  Ã‚  Ã‚  In determining the ratio of the circumference to the diameter I began by measuring the diameter of one of the si objects which contained circles, then using a string, I wrapped the string around the circle and compared the length of the string, which measured the circumference, to a meter stick. With this method I measured all of the six circles. After I had this data, I went back and rechecked the circumference with a tape measure, which allowed me to make a more accurate measure of the objects circumferences by taking away some of the error that mymethod of using a string created.   Ã‚  Ã‚  Ã‚  Ã‚  After I had the measurements I layed them out in a table. The objects that I measured were a small flask, a large flask, a tray from a scale, a roll of tape, a roll of paper towels, and a spraycan.   Ã‚  Ã‚  Ã‚  Ã‚  By dividing the circumference of the circle by the diameter I was able to calculate the experimental ratio, and I knew that the accepted ratio was pi. Then I put both ratios in the chart.   Ã‚  Ã‚  Ã‚  Ã‚  By subtracting the accepted ratio from the experimental you find the error. Error is the deviation of the experimental ratio from the accepted ratio. After I had the error I could go on to find the percentage error. The equation I used was, error divided by the accepted ratio times 100. For example, if I took the error of the experimental ratio for the paper towels, which was 0.12. I took that and divided it by the accepted ratio giving me .03821651. Then I multiplied that by 100 giving me about 3.14. Using these steps I found the percentage error for all of the objects measured.   Ã‚  Ã‚  Ã‚  Ã‚  The next step was to graph the results. I was able to do this very easily with spreadsheet. I typed in all of my data and the computer gave me a nice scatter block graph. I also made a graph by hand. I set up the scale by taking the number of blocks up the side of my graph and dividing them by the number of blocks across. I placed my points on my hand drawn graph. Once I did this I drew a line of best representation because some of the points were off a little bit due to error.   Ã‚  Ã‚  Ã‚  Ã‚  By looking at my graph I can tell that these numbers are directly proportional to each other. In this lab it was a good way to learn about error

Separation of Powers in the Uk

This essay will seek to analyse the doctrine of the separation of powers and the importance of its presence within a constitution. Particular emphasis will be placed on identifying how this idea is incorporated into the United Kingdom’s (UK) constitution and the effect that recent developments of constitutional reform such as the introduction of the UK Supreme Court in place of the House of Lords has had. The doctrine of the separation of powers is an idea that can be seen in writings as far back as the time of Aristotle. This concept states that any constitution relies on the ‘three pillars of state’ which are the executive, legislative and judiciary. Montesquieu formulated this concept in the eighteenth century and in ‘L’Esprit des Lois’ wrote; â€Å"All would be lost if the same man or the same body of principle of men, either of nobles, or of the people, exercised these three powers: that of making laws, that of executing public resolutions, and that of judging the crimes or the disputes of individuals. Montesquieu’s writing sums up the idea that if in any constitution at one time, more than one of these powers are controlled by the same ‘man’ or ‘body of men’ then the power instigated becomes arbitrary and to effect a dictatorship. These three powers can be seen within the UK’s constitution, the Government (executive), Parliament (legislature) and the Courts (judiciary). The UK has been criticised suggesting that there is n o separation of powers within our constitution due to its un-codified and thus unclear nature making it hard to establish three independent bodies. This was the case for a number of reasons; firstly within the UK there are overlaps between the so called ‘powers of state’ an example of this is the set-up of government. Members of the Prime Ministers Cabinet are also Members of Parliament who have executive powers aside being able to vote in parliament, that in turn creates a direct overlap between executive and legislative powers. This can be seen as recently as this year with members of the Cabinet like Deputy Prime Minister Nick Clegg having executive powers whilst being able to vote in Parliament on the Tuition Fees Bill 2010. The courts also appear to exercise legislative functions along with their judicial roles through means of the common law. Judges for years have been creating and changing laws as they see fit and still to this day have the power to make binding precedents. However, the position of Lord Chancellor was regularly criticised as it held presence in all three of the ‘pillars of state’. It would appear from this that indeed the United Kingdom does not exercise the concept of separation of powers. In February 2004 the House of Lords introduced what was eventually to be The Constitutional Reform Act 2005 . This act looked to tackle two of the perceived main criticisms of the UK constitution namely the role of Lord Chancellor and to bring in a Supreme Court to take over the role of the appellate committee of the House of Lords in the judiciary as prior to this members of the House of Lords were members of both the legislature and the judiciary. The Supreme Court of the United Kingdom was thereby opened in 2009 however; it would appear questionable as to whether it has really brought around a separation of powers. If a logical approach is taken then this introduction of a new chamber has made a big change to the constitution as no longer would it be possible for law lords to sit in the judiciary and vote in parliament however, if we take an alternative view then the Supreme Court has not really changed anything within the UK’s constitution. Due to the unwritten format of our constitution it is known that many laws and procedures that countries such as the USA (who possess a written constitution) have backed up by the documented constitution itself, we very much rely on the role of convention, habit and tradition to hold the three powers in check. It has very much been convention that from before 2006 the law lords that sit in the appellate committee of the House of Lords refrain from sitting in political matters whereas; members of the Lords who exercise political functions do not participate with any matters of the judiciary. True, the introduction of the Supreme Court has made it impossible for the legislative and judicial powers to be fused as members appointed within the Supreme Court will no longer be members of the House of Lords thus making this house of Parliament solely legislative. Perhaps a more important development is that future members of the Supreme Court need not even be peers which could in time sever any link between the two chambers. The act also placed restraints on the role of the Lord Chancellor that have met the same feeling as that of the Supreme Court, whilst yes these changes are positive, the question remains were they necessary? The introduction of the UK Supreme Court is a positive step to incorporate not only more written sources to the constitution but towards properly establishing a separation of powers within the UK. However, it can be suggested that a more appropriate step to chieving this goal would be to approach different issues and ones that don’t have constraints such as being governed by convention, that continue to work against any positive steps taken to establish a separation of powers within the state. The fact that Cabinet members can vote in parliament is a direct overlap between two of the powers and maybe reform of this area should be considered as well. Perhaps the whole set up of our countries elective system is in need of reform as any party that commands a majority could effectively pass any bill they like without opposition. Tony Blair as the head of the Labour government in 1997 enjoyed such domination of parliament. The use of the Royal Prerogative has been described as ‘unconstitutional’ and came under scrutiny when Tony Blair supported the USA in the Iraq War and sent British soldiers to war. These majority governments have been described as ‘elective dictatorships’, and these are but a few examples of many things that work against our country ever having a true and complete separation of powers. The establishment of the Supreme Court in October 2009 and the Constitutional Reform Act 2005 appears to have sparked willingness for change. This could be seen in the 2010 General Election where clear emphasis was placed on constitutional reform by each major party, to mention but one is the Liberal Democrats pledge to attempt to remove the first past the post voting system to be replaced by proportional representation. The Con-Lib coalition government of 2010 has recently created a five year fixed term parliament which places the next general election on the first Thursday of May 2015. These are all changes that will eventually contribute to creating a separation of powers and to positively change the constitution. It can be seen from this that the introduction of the new Supreme Court has made a big step towards bringing about a true separation of powers in the UK. Regardless of the conventions that the House of Lords and appellate committee followed, the Supreme Court has severed any link between the judiciary and parliament. This is particularly important in present times as the rise in claims of judicial review require a completely impartial court in order to enable the judiciary to keep check of the legislative and executive branches of state and to uphold constitutional justice. It is also clear that there is at best a partial separation of power in the UK which is important to retain but it could not be said that we have incorporated this concept wholly and much more will be done over time to establish a more stable constitution for future governments. Constitutional reform in itself is not a simple task and examples of this can be seen in countries such as Bosnia who are currently struggling with reformations, which really does highlight the enormity of creating a Supreme Court and re-identifying the judicial branch of the UK. Whilst there is currently only a partial separation of powers in the UK for now, this may be starting to change. 1491 Words. Bibliography †¢Neil Parpworth, Constitutional & Administrative Law (6th Edition, Oxford University Press, 2010). †¢Anthony King, The British Constitution (Oxford University Press, 2007). †¢Jeffrey Jowell and Dawn Oliver, The Changing Constitution (6th Edition, Oxford University Press, 2007). †¢Vernon Bogdanor, The New British Constitution (Hart Publishing, 2009). †¢http://www. energyobserver. com/tekst-e. php? lang=2&ID=1072 accessed 07/01/2011 14:07. †¢ accessed 07/01/2011 15:36.

Impact of Advertising on Children Essay

Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 The Role of Television Advertising and Its Effects on Children Amin Asadollahi1 Student of PhD Marketing Management, Science and Research Branch Islamic Azad University, Tehran, Iran Email: amin_asadollahee@yahoo. com Neda Tanha Student of advertising and Marketing, University of Applied Sciences, Tehran, Iran Email: nedatanha62@yahoo. com ABSTRACT The prevalence of obesity and the growing increase of obesity in children with the academic, political and social issue has been. TV ads show a significant relationship between consumption) advertised brands, b) a variety of high-energy foods advertised, c) all the food there. Most children are aware of the intention, but the ads are skills that do not use them unless explicitly noted that the response should be. Policymakers, consumers and those involved with organizations related to children’s services can be more powerful to have kids. Beginning with a powerful strategy to enhance food safety information between children and their families at the start and then focus on increasing children’s consumer skills. Keywords: Television Advertising, Perception, Children, Foodstuffs INTRODUCTION If the TV to a (public university) can be interpreted that all segments of the population of each age range who are under the covers, not of fortune. Hence it is necessary to direct its programs to be more investment. TV should not be considered as a source of income if you think that the media is the most important. For lack of the necessary costs of functions that are expected to have a media will have a negative effect. Perhaps one of the major pests that lurk in the media sat on this topic is the creation of private television. (Power) and (capitalistic) are two large chains of many large and small have turned to captive So chances are the custodians of authoritarian capitalist and some high And assuming that some of them are innocent of power and capitalism ,There are people around the powerful and the media to focus on the desired direction. So probably the custodians of these chains are held consciously or unconsciously . It seems the idea is to follow the great danger that should remain unaware of it. The arrangements with regard to the prevalence of obesity in childhood are increasing worldwide Large and important role in the TV ads for food has been distributed. (Boyland et al. , 2008, 780). The prevalence of obesity and the growing increase of obesity in children with the academic, political and social issue have been. Among the various factors identified as possible reasons for the rise in childhood obesity Trends such as changes in leisure activities and knowledge of nutrition, growth in television advertising is especially important for children. Unintended effects of advertising on children include: Ask the children, materialism, and take note of despair, dissatisfaction with family life and the conflict is. Unintended effects of advertising on children from early 1970 began the second half of this decade; the rate reached its peak and has declined over the past few years. Research shows a decline from 1980. The reclamation research and advertising effects on children (Especially today’s kids are more vulnerable to advertising) and the two decades prior to the advertising business has increased significantly. Advertise on this ideology that developed the property and assets are important and critical quality like beauty; success and happiness are attainable only with acquiring material possessions. The results of these promotions to increase demand for purchase by children and indirectly increase the child’s parents are fighting. The ads lack the purchasing power of parents, or refuse to cause unhappiness and discomfort in children are buying. Advertising products customized with a world full of beautiful people show in the real world while their children are compared with the ideal world and conflict in the world because they are unhappy. Younger children than older children are at risk of complications ads. I understand they have less 1 . Corresponding Author: Amin Asadollahi, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran, E-mail: amin_asadollahee@yahoo. com 1 Interdisciplinary Journal of Research in Business Vol. 1, Issue. , (pp. 01- 06) September, October, 2011 and less power can have a critical view And secondly, their demands can not delay it more than other traditional groups with parents are involved In addition, smaller children can not express their wishes to take advantage of logical techniques While older children and the desire to express the logic of the techniques they use And why the younger children to show their anger more And also create more confli ct. Also shown that boys more girls are persisting in their demands and more parents are involved with. Male children are spending more violence, while girls are more polite and often are expressed to apply to the purchase offer. Apart from that conflict between parents and children in the family about the purchase occurs. Another problem is that kids tend to play with toys with their friends spend their time advertised On the other hand instead of his good friends and that it lacks a certain kind of toys they are willing Occasional bad friends are certain that the toys they play The issue of discrimination in society and their friends will cause a forced choice. These three forms of physical aggression, verbal and psychological effects on children caused by children tend to imitate the movements of athletes or models. Are inconsistent with the terms of the gender because usually the role of women in advertising and men as agents of grade 2 are shown in Table 1. And play a major role in advertising is more often the men present. Most women in terms of cleaning, etc. . . . Deal while most men in the great outdoors and responsibilities are shown. REVIEW OF THE RELATED LITERATURE Television, Children and Advertising Via the magic of television deals to broadcast program which can have profound effects on the developing world and the children to change their lives. No doubt with the development of new networks and satellite television in the world scene, the children will be more vulnerable to the effects of various television In other words, the potential impact of the television spectrum can be put on their young viewers, with the widespread application of this media has become more widespread. After the family television programs and personalities of the most important factors in forming a child’s education is one Television teacher is a powerful, yet dangerous. Imitation, along with the concept, personality development and behavioral problems, the effects of television on children is a special way into his mind. When watching TV programs are on track and learning programs offered via television, the unconscious is far, Children are not aware that their behavior and the behavior of others are acquired, the effectiveness of television can be considered as One of the most important aspect of watching TV programs about the impact of TV ads has been a lot of viewers, especially children Television as the most influential instrument of mass communication, is considered most suitable by the Propaganda In view of the world’s population, mostly young people communicate with the outside world through television, the most important means of mass communication that we seek. Television advertising The media, commercials, and its overall meaning and types of advertising messages that the employer pay for a certain time of the broadcast will be available. TV advertising in recent years have had very progressive and growing, Apart from their relative, the most important sources of information on cultural, economic and social trends among And significant influence on the formation of patterns of intellectual, emotional and behavioral audience, especially children, have. Poor-Norooz (1377). The research, to analyze the content of television advertisements, especially children, is in Iran. His first TV ads the content of the nine categories of children: toys, safety, education, social hygiene, food, educational materials, refreshments, games and clothing distribution sites During the six-month period after it has been investigated. Based on the findings, related to advertising junk food and toys, and most game sites and educational materials, to have the least playing time. Also, the advertisements related to the edible material, which has the largest share of ads that are not nutritious and role in physical growth and nutrition of their children. Interestingly, none of your bread, dairy products, fruit and fruit juice (effects on growth and nutrition of children) is not present in the samples. Also, half of the junk food advertisements, to promote various types of chocolate and ice cream puff and a third of them have been assigned. However, high levels of salt and a puff of sweetened chocolate and ice cream because of the high Food is not good. Instead of thinking about the study, even a TV ad on health issues, there is no the dental care to children to educate. The effect of television advertising on children The researchers performed many studies have concluded that watching television advertising, on attitudes, life style and consumption pattern of the behavior of the audience, including children, affected. However, the effect of the various factors such as age, Social class, economic, message presentation, family structure and 2 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 relationships governing the time watching television. For example, children who are at an early age because of limited cognitive abilities, the reality of what they think of television viewing and much closer to reality television programs that children know of content that are most affected. Accordingly, the effectiveness of children’s age and years of TV ads, most children that age are high. There are also strong family relationships and causes children to be influenced by television programs. Parents with children studying the reality of online life that it can monitor and control, they are more aware of advertising and commercial purposes and the negative view about these programs is more critical than. While the relationships between family members that it is hostile, Children may achieve the advertised product, make life difficult for their parents . Affect the presentation of advertising messages are considered an important factor. So if someone can confirm a great year for goods and services, View it with your children more likely to show having been advertised products Since young children in the diagnosis of non-reality reality Still have not found the necessary cognitive skills, Therefore, children programs and cartoons of famous personalities, young children can distinguish reality from fantasy in the wrong pockets And the perception that the advertisements are false. The intensity of these programs is more affected. Duration of exposure to advertisements, other factors affect them. Peruvian television viewers up pills than it is viewers not so serious, the impact of advertising is acceptSo that more attention to the show and to trust them and have a more positive attitude. Since advertising is rarely the main aspects and key production Such as materials used how to work and show the product price, the sale of a blower and non-misleading, and the consequences Has many negative consequences that are importa nt: 1. Parental pressure on children to buy advertised products and refuse to fulfill the wishes of their parents (The dream is more demand) and that conflict between parents and children leads to conflict. If parents refuse to buy goods in question, it would be sinful to their children, if you accede to the demands of parents and children, certainly the price they pay for a toy or food package, the price will be higher, because that’s what common sense would forbid it. 2. Another negative consequence of television advertising, consumption of food products such as candy and fruit juice is fresh. About 80 percent of the volume of television ads promoting these products makes up the children. All of this publicity, the belief that young children about nutrition and the impact of food. Children can not understand that eating foods with high sugar levels, because weight gain and tooth decay is their (Newman, 1377). 3. Since most advertising, scenes from the life of the rich and affluent children can be displayed, without this, undesirable tendencies and trauma in the lives of other children who can afford it will not it may even make it to the crime and unethical behavior you have to seize it, to push. Critics of television advertising Critics of the ads are responsible for the problem of child obesity for promoting energy and food products that have relatively high fat and sugar and salt. So in many countries the demand for consumer and health organizations Policies to limit food advertising to children (Buijzen & et al. , 2007, 231). Even more established groups in the feet And adopting new hypotheses and test them to come and prove their Food advertising in children’s programs are broadcast In violent behavior, disrespect, and stealing in children is effective Because these behaviors promoted in TV ads for food products is a view (Page ; Brewster, 2009, 150). But what was of concern to all, in recent years the food and beverages to children and adolescents as a major force in the market has and thus they are now strongly and specifically target their advertising and marketing efforts are placed. Food marketers are interested in buying power among the youth because they are consumer products the direction of these techniques and multilateral channels to attract young people when they are young, they use Time to grow their brand and their food products in the future affect buying behavior. (Story ; French, 2004, 14). Food is one of the most important promotional goods and therefore attracts a lot of research efforts. (Zwier, 2009, 109) In the long-term investments that seek to Marketers and a stable market, relying Dependence on customers and their loyalty Their strategy to attract young people think it’s because The condition of their success to a life of its customer Kids also an important market for the missionaries offer Commercial and food are in direct contact 3 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 Prices for products that taste good with children and adolescents is the money will be spent on children by their parents because they do. In adolescents 8 to 17 years estimated that approximately 75% of adolescents and their families on food costs impact In addition, young children, the more likely Purchase directly to a consumer market are considered important . ( Powell et al. 2007, s253) To achieve this goal of marketing channels and techniques are certain that these channels are: Television advertising, advertising schools, kids clubs, internet, toys and products with the logo of a company (Story & French, 2004, 14) And advertising techniques, such as the award families who rejected these ads They were calling for a ban or restrictions on scope of work (Mehta et al. , 2010, 5). But in the advertising and marketing on children’s interest It works for both physical and mental abuse that was followed Families, parents, nurses, and community governments were sensitive to this type of advertising As far as food manufacturers and their breeders, professional organizations, written and visual media, education and food and consumers have the ability to provide dietary patterns, disease prevention and health promotion is. (Lohman ; Kant, 1998, 27). The story of television and advertising of foodstuffs Commercial food advertising to children is increasingly relying on the general 5: 1) A breakfast cereal 2) Sugar 3) Snack 4) Non-Alcoholic Beverages 5) Fast Food Restaurants, (Buijzen et al. , 2007, 232). With a short list of five can be important to realize Food advertising to children in the world was too sweet and fatty and are consistent with dietary recommendations. Story ; French, 2004, 14) But because health has always been important, The major manufactur ers also see ads from far left And build their physical and sporting activities, special attention has been And of course food and beverage ads that were related to physical activity and athletic ability Significantly more welcomed by the children were exposed to ads that were more entertaining aspects of the game. (Flot et al. , 2006, 244) But because of this sensitivity with special attention to health and the prevalence of obesity among children are around. To fully understand the relationship between advertising and food consumption patterns of children in need showing the relationship between advertising and food consumption in children and we try the following: 1) Advertised food brands 2) Different items are high-energy foods that are advertised 3) Consumption of all food products (Buijzen et al. , 2007, 235). Broadcast advertising can cause changes in food preferences and consumption rates for children and Increase the brand advertised. This is often caused by the stimulus-response will explain the psychology of advertising Argues that advertising leads to awareness of advertised brands tend to be Mark is buying it and taking it (Ibid, 232) However you choose to display ads only lead to commercial brands and types of food intake does not increase But the ads are related to high-energy food products, Such hangs in the pattern of food advertising to children, they will increase the risk of obesity. (Ibid, 232) Explain the effect of stimulus – response to high energy consumption as a social learning theory as it appears Modeling the behaviors such as eating in advertisements that have been portrayed in the audience is led to similar behavior. Display ads can lead to the use of a particular brand, use of energy products and total food intake is increased (Ibid, 232). Effect on three levels Promoting food choices not only affect children’s food brands but they use different types of high-energy food product s are developed. Communication with proof of the theory of predictive effects of stimulus – response advertising, the effect of food advertising a particular brand to other brands of food that can be generalized 4 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 (Ibid, 236). The more fatty foods children choose to include foods that contain carbohydrates between fatty foods and prefer the use of the advertised brand name is lost to Mark (Boyland & et al. , 2008, 760). However a small number of openly advertising their products as light manufacturing, have introduced a simple and low-fat That they are dedicated to those who are concerned about their weight and take care (Henderson & Kelly, 2005, 194). However, food advertising goes to the side That promote unhealthy food such as chocolate chips and more healthy food such as vegetables and fruits are brought under their domination (Zwier, 2009,109). Family background At first glance, it seems, is that what parents feed their children are still the primary gatekeeper And overall financial costs they can control And the final purchase decisions are made in the world of buying and selling are also The amount of food available to children in the home control Like to eat snacks and determine what we have dinner tonight? But research shows that when shopping for children separated from their parents’ wishes and priorities are not important. It is understood that they will not even buy some food brands Children who do not like to bother them (Buijzen et al. 2007, 237). The family of one of the most important factors in predicting children’s consumption patterns. High-income families with children generally consume more food. And a variety of materials, energy and greater use of the advertised brands. Parents with high incomes than lowincome parents can afford to buy food are more Thus; in families with high power tend to buy more expensive food and beverage brands. In addition, higher income families are often both parents Employees. This makes it hard when they are And a strong desire to buy more food and be ready. Be higher in families with income, advertising significantly associated with food brands. On the other hand, low-income families regardless of brand name products, only the amount of food and beverage advertising influences the pattern of low-income families with higher incomes are influenced by television advertising to justify the Children from families with high income (Ibid, 237). Despite the ads that their audiences are children According to the story of their age, character, visual, musical, musical, noisy and with the special effects (Mehta et al. , 2010, 5) But the children made their own banners and ads that do not matter adult And the range of ads when watching TV in the sight of them, are discussed The large volume of ads that are discussed are the ones who made exclusively for children (Ibid, 5). Besides making television advertising professionals to grasp the way they, To overcome the effects of competition on the more eternal in the minds of consumers and their young, they Thus the stage to television advertising has become exaggerated feeling good, Fixation and dependence, the physical embodiment of a crime, deceit, theft and robbery, to get over the need for food and non-respectful behavior with adults (Page & Brewster, 2009, 105). Obtaining this information is not strange if we worry about Concepts that children will be broadcasted on TV ads for food, increased. Awareness of these issues as warning to officials and other supporters of child health and is instead Have a closer look at these issues (Ibid, 154). Lawyers and policy makers about the prevalence of food advertising and its potential impact on audience behavior, insight and gain more knowledge. (Henderson & Kelly, 2005, 191). Food can also be studied by teaching critical thinking skills that may be associated Food advertising to help consumers (Ibid, 191) Despite what you would think the findings indicate that Relatively good level of awareness and understanding of children Even though you have no experience necessary Because of their lack of skills or knowledge are not sufficient to But what is certain and proven by scientific research, Is that children over 7 years of children ages 2 to 6 years of advertising are likely affected And children ages 7 to 11 years with the intention of the ads, but are aware of the skills that are not used Unless they are explicitly to be reminded that you have a reaction (Mehta et al. , 2010, 5). Children between 10 and 12 years promoting and producing ads to those who are aware of the sensitive but not (Ibid, 5). CONCLUSION Children are more vulnerable to advertising. Different laws in different countries to limit the number of ads used to be, kind, Content and timing of the broadcast ad covers For example, advertisements for toys for children to play in Greece is limited to late night hours Australia and Belgium, and in advertisements broadcast during children’s broadcasts A few minutes before it is banned. Some researchers believe that it is better to limit excessive advertising Products to raise awareness of parents of children and to discuss with them about products and promotions the researchers say understanding the power to limit excessive growth of advertising and the guys decide to delay. Ways to protect children against advertising is to review and update. The substitution of digital television in the near future I can easily while watching the TV screen by pressing a key to enter the Internet world in the world of digital TV, which will replace the TV for the kids there will be no other limit and children will have free 5 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 access to any kind of advertising. New technology also allows advertisers to extensive information watching habits of children in the media to obtain and thus make them more targeted. So parents and teachers should increase the will power and self-esteem in children, so bring the kids once I see ads that are part of the economy, society correctly imagined to be the means of advertising. Techniques and methods of advertising to children should be taught and developed the power to judge and criticize them. The ad can not promote, or sell their goods to attract customers. It can only draw attention to the customer, to persuade him to buy. If the buyer has enough information to evaluate the ads and advertisers. In general we can say the main criticisms against television advertising on children include: 1 – Unlimited and uncontrolled effects of advertising on children 2 – Promote consumerism and false needs 3 – Disorders of children on the farm and Health 4 – Create gender discrimination REFERENCE 1. Bergler, R (1999) the Effects of Commercial Advertising on Children. Commercial Communications, January: 41-48. 2. Bjurstrom, E (1994) Barn och TV-reklam: En introduction till forskningen on TV-reklamens paverkan pa barn [Children and television advertising: An introduction to the research on the effects TV commercials have on Children]. Stockholm: Konsumentverket (Rapport; 29). 3. Boyland, E. J. , Harrold, J. A. , Kirkham, T. C. , J. C. G. Halford. (2008)  « Does television food advertising affect children’s food preferences?  » Appe te, 51, 751-764. 4. Buijzen, M. , Schuurman, J. , E. , Bomhof. 2008)  « Associations between children’s television advertising exposure and their food consumption patterns: A household diary–survey study » Appe te, 50, 231–239. 5. Consumers International (1999) Easy Targets: A Survey of Television Food and Toy Advertising to Children in Four Central European Countries. 6. Folta, S. C. , Goldberg, J. P. , Economos, C. , Bell, R. , R. , Meltzer. (2006)  « Food Advertising Targeted at School-Age Children: A Content Analysis  » J Nutr Educ Behav, 38, 244-248. 7. Goldstein, J (1998) Children and Advertising – The Research. Commercial Communications, July: 4-7. 8. Gunther, Barry, McCarthy chlorine, Jill (1380). Children and Television. Nusrat Fata translation. Soroush. Tehran. . Henderson, V. R. ; Kelly, B. (2005)  « Food Advertising in the Age of Obesity: Content Analysis of Food Advertising on General Market and African American Television  » J Nutr EducBehav, 37, 191-196. 10. Hosseini, Negin (1385). Fighting for children’s television. Information. Tehran. 11. Kinnucan, H. W. , (2003)  «Optimal generic advertising in an imperfectly Competitive food industry with variable proportions » Agricultural Economics, 29,143–158. 12. Lohmann, J. , A. , Kant. (1998)  «Effect of the Food Guide Pyramid on Food Advertising » JNE, 30, 23-28. 13. Mehta, K. , Coveney, J. , Ward, P. , Magarey, A. , Spurrier, N. , T. , Udell. (2010) 14. Australian children’s views about food advertising on television » Appe te, 970, 1-7. 15. Newman, and Philip Newman, Barbara (Winter 1377). The effects of television on children’s growth. Ismail Biabangard translation. Research and Evaluation, numbers 15 and 16. 16. Page, R. M. ; Brewster, A. (2009)  «Depiction of Food as Having Drug-like Properties in Televised Food Advertisements Directed at Children: Portrayals as Pleasure Enhancing and Addictive » Journal of Pediatric Health Care, 23, 154-157. 17. Pejman Arash (Spring 1381). The effects of television commercial advertising on childrenâ €™s social relationships. Research and Evaluation. 29. 18. Pour March, Manijeh (Winter 1377). Content analysis of television advertisements, especially children, research and evaluation. 15 and 16. 19. Powell, L. M. , Szczypka, G. , F. J. , Chaloupka. (2007)  «Adolescent Exposure to Food Advertising on Television » American Journal of Prevent ve Medicine, 33, s251-s256. 20. Saatatmand, Zohreh. (Fall 1376). The effects of television on children and adolescents. Education. 5. 21. Story, M. & French, S. , (2004)  «Food Advertising and Marketing Directed at Children and Adolescents in the US » International Journal of Behavioral Nutrition and Physical Activity, 1, 1-17. 22. Zwier, S. (2009)  «Medicalisation of food advertising. Nutrition and health claims inmagazine food advertisements 1990–2008 » Appetite, 53, 109–113. 6

Concept Paper 4

Concept Paper 4 Concept Paper 4 Concept Paper The Underrepresentation of Female Chief Executive Officers in Healthcare: A Phenomenological Study Ricky Harps University of Phoenix Introduction According to the U.S. Department of Labor, the Women’s Bureau, 47% of the total of the U.S. labor force is made up of women. Women are also slated to account for 51% of the labor growth in the next coming years. In a recent survey, conducted by the Women’s Bureau in 2013, there were four major industries in which women held the largest percentage of jobs. Education and healthcare services seemed to top the list with 33.2%. Throughout history, women have been on the forefront of leadership within the healthcare industry. For instance, in early hospitals Catholic nuns performed managerial, clinical and support duties within the hospital. Background of Problem Statement Women make up 78% of the workforce (Kirchheimer 2007), but only 24% of women held senior executive positions and 18% held the position of hospital CEO (Hauser, 2014). Although, the numbers of women in executive leadership positions are on the rise, there are many women who are struggling to reach these positions. Even outside of healthcare, a research study conducted in 2011 found only 14% of the executive leadership positions were held by women and 16% held board seats. To further examine this underrepresentation of women in leadership positions 60 Fortune 500 companies had no women on their boards. And 136 had no women in their top executive positions (Catalyst 2011). Research Design This study utilized a qualitative phenomenological design that was characterized by a process that explored holistic, small sample, through interview and communication in words and numbers (Barber & Korbanka, 2003, p.33). It also used a sample size of 10 female healthcare executives with similar experience and backgrounds. Utilizing the Southeast United States, allowed the study to be managed with little difficulty. Qualitative Problem Statement Although, women have made many strives toward advancement, the problem that exists is still, an underrepresentation of female executives within business and healthcare organizations. The gender gap exists in CEO leadership in the United States (Catalyst, 2005). In a research survey on career attainments of men and women healthcare executives, 12% of CEOs are female (American College of Healthcare Executives, (2006). Political, economic and social influences have always been deterrents of women to advancement in leadership roles (Porterfield

Resume Writing Format

Resume Writing Format Basically there are three different formats for writing resumes. There is the chronological resume writing format, which focuses mainly on prior experiences in the work force. Using this format is good when you want to focus on your prior work experiences. This is effective when you are looking to change jobs within the same field or when applying to corporations that rely mainly on your past experiences. This particular resume writing format shows exactly where you worked and for how long of a time. It also tells a prospective employer what you did in each job. If you are looking to change to an entirely different career field then this type of resume wouldn’t work very well as all it does is show what you’ve done at the places that you have worked. It doesn’t show your talents or any extracurricular activity that you may be looking to switch over into. Another resume writing format is called the functional resume. This type of resume makes it much easier for the reader to see all your qualifications in one spot. With the chronological, you have everything listed under each job and the reader has to read though each one to get an idea of your qualifications. With the functional resume writing format, you can showcase them all in one section. Remember, when a prospective employer reads resumes, he most likely has hundreds to wade through. He’ll probably devote a good ten seconds on each one and if nothing catches his eye, it’ll go into the reject pile. This is where the functional resume can really jump out and grab someone’s attention. This type of resume writing format is recommended for someone looking to make a career change into a totally different field. When you’re looking to do this, obviously your prior job experiences isn’t going to count much but if you have skills or qualifications in th e career you are hoping to move into, you’ll have the ability to list them in the functional resume writing format. A drawback of this type of resume is that it can make it difficult for some interviewers to determine exactly what you have done and where. The third type of resume is one which combines both the chronological and the functional formats. This type of resume can be the most effective one as it showcases your talents and qualifications as well as shows any prospective employers what your job duties were at each place. Using the combined resume format takes the obvious advantages that one can get from both resume formats but by doing so, this type of resume writing format can get a little longer than most. Keep in mind that you only have approximately ten seconds to grab someone’s attention so focus on making your desired statement at the very beginning of the resume. Do this in a way that will pull the reader in and spark their interest enough to keep reading. Keep in mind the kind of career you are looking for and tailor your resume accordingly. A more traditional kind of field may require nothing but a chronological resume format while other, more creative, fields may prefer the functional type. Get some reference books and look for the different resume formats and play around with the information you have until you get an eye-catching resume. One that will pull the prospective interviewer in and make him want to pick up the phone and call you to find out more.

Poetry Essay Example | Topics and Well Written Essays - 500 words - 4

Poetry - Essay Example â€Å"The Mending Wall† basically tells the story of two men, the narrator and his neighbor, and their annual ritual of walking along the wall between their two properties and mending the stone fence. He starts the poem by indicating how unnatural a wall is in the words â€Å"Something there is that doesn’t love a wall† (1). Within this single sentence, Frost has already managed to establish a rambling rhythm to his poem. The reader is forced to slow down and pay attention to the grammatically correct but unusual phrasing of this statement. As the story continues, this rhythm is punctuated by sudden bursts of energy from the narrator, â€Å"’Stay where you are until our backs are turned!† (19), answered by the steady beat of the neighbor’s response, the repetition of an old adage, â€Å"Good fences make good neighbors† (27). Thus, if rhythm were light, we’d see steady pulses interrupted by sudden flashes of color rebuffed by an equally sudden, light-deadening gray wall. The rhythm of the poem is echoed by the symbolism of the poem. As the narrator tries to determine what it is that doesn’t love fences, he manages to convey the sense that it is something larger or deeper than the superficial elements he is naming: â€Å"The gaps I mean, / No one has seen them made or heard them made, / But at spring mending time we find them there† (9-11). This prompts the reader to begin thinking below the surface early in the poem and, as the narrator continues to discuss the mundane elements of rebuilding a fence that will only be falling down again ‘the moment their backs are turned’, the sense continues to build that the fence is not a physical fence at all, but a fence upon the mind. This is made much clearer by the end of the poem as the narrator, after several attempts at levity, watches his neighbor bringing more rocks

Katrinia Essay Example | Topics and Well Written Essays - 750 words

Katrinia - Essay Example It is evident that lacked effective management and leadership skills among the organizations involved in the development of the system. On August 2005, more than fifty failures of the floodwalls and levees were protecting New Orleans, Louisiana and its environs from the passage of Hurricane Katrina and landfall in Mississippi. The floodwall and levee failures resulted in flooding in approximately eighty percent of New Orleans and the entire area of St. Bernard Parish. Billions of gallons of water flooded into the vast region of New Orleans, destroying more than ten thousand businesses and home. The US Army Corps of Engineers were given the responsibility of designing and constructing the levee system while the local levee boards were charged with the responsibility of maintaining the levee. The engineering corps handed over the components of the levee system to the local boards on completion. When Hurricane Katrina approached in 2005, the project was between sixty and ninety percent complete. Civil engineers and other specialists, trying to identify the underlying causes of the failures of the flooding protection sy stem, carried out five investigations. From the research report, the primary reason for the flooding was out of inadequate design and construction by the Corps of Engineers. The storm surge and waves broke into twenty places in the Mississippi River Gulf and the entire region of St. Bernard Parish (Bea, 2000). On August 29, 2005, levees, and floodwalls catastrophically failed throughout the urban area of New Orleans. For a period of eight months after the failure of New Orleans Flood Defense System (NOFDS), ILIT (Independent Levee Investigation Team scrutinized over 2800 documents. They also carried out over 220 interviews and evaluated more than 370 contributions from the public. For eight months, many investigations were conducted to find out the reasons

Which equation is correct Essay Example | Topics and Well Written Essays - 750 words

Which equation is correct - Essay Example Because, copper has two oxides Copper (I) oxide Cu2O and Copper (II) oxide CuO; therefore, there can be following two possible equations for thermal decomposition of Copper (II) carbonate: It is to be determined as which of the two equations is the correct equation. Looking at the right side of equation, we find the clue for designing an experiment to determine the correct equation of the thermal decomposition. There are two clues – 1. Mass of the black residue and 2. Volume of the gas liberated. If one starts the thermal decomposition experiment with two moles i.e. 247 grams (2x123.5 grams) of copper carbonate and mass of the black residue is 143 gram, then Equation 1 is correct; on the other hand the mass of black residue being 159 grams implies Equation two being correct. One can measure the volume of the gas released as well. In case of Equation 1 being correct, two moles of copper carbonate will give two and a half moles of carbon dioxide gas, which is 2.5x22.4 liters = 56 liters at STP (Standard Temperature and Pressure, which is 273.16 K and 1 Atmosphere). In case of Equation 2 being correct, two moles of copper carbonate will give only two moles of gases, which will occupy 44.8 liters at STP. Based on these clues, we design the following experiment to determine the correct equation for thermal decomposition of copper carbonate. Pneumatic trough, test tube (13 x 100 mm), one hole stopper to fit test tube, plastic tube (from pulled Beral), graduated cylinder (100 mL), thermometer, laboratory burner, test tube clamp, CuCO3 (solid), balance 5. Bubbles started getting into the graduated cylinder. Towards the end of the decomposition reaction the rate of CO2 release slowed down. When the bubbling stopped, the burner and the delivery tube were removed. Because 2.5x10-3 moles of copper nitrate gives 2.5x10-3 moles of carbon dioxide gas, therefore, Equation 2 is the correct equation for decomposition of the copper carbonate.

Consumer Learning and Attitude Formation

Consumer Learning and Attitude Formation Emily Keegan Because not all learning theorists agree on how learning takes place, it is difficult to come up with a generally accepted definition of learning (†¦) first, consumer learning is a process; that is, it continually evolves and changes as a result of newly-acquired knowledge (†¦) both newly-acquired knowledge and personal experience serve as feedback to the individual and provide the basis for future behaviour in similar situations (Schiffman, Kanuck and Hansen 2008). In relation to the above quote, it is imperative to first understand that there are many different theories regarding how consumers learn. However this essay intends to discuss and analyse the topic of how consumers learn and formulate their attitudes, by researching two different theories, which is learning by behaviour and learning by knowledge. Through these two different schools of thought we shall be discussing the study of ‘conditioning’, both classical and operant. This will be done by discussing the works of famous learning theorists, such as Ivan Pavlov, and BF Skinner. In terms of attitude formation, it is of course closely linked to our learning, as our attitudes are linked and are informed by our knowledge and feelings towards certain things, for example such as brand names. We shall then be applying this knowledge and these theories to relevant media examples, such as advertising, celebrities and media debates. It has long been a question in the study of consumer behaviour, are the behaviours and attitudes we possess, something we learn or something that we just inherently have. Theorists who agree with the notion of behavioural learning theories believe that: People’s experiences are shaped by the feedback they receive as they go through life. Similarly, consumers respond to brand names, scents, jingles and other marketing stimuli based on the learned connections they have formed over time (Solomon et al. 2010). Effectively meaning that any behaviours learned are a result of external occurrences in your life. This belief led to two of the most influential approaches to learning, the first of which was classical conditioning. Antonides and Raaij (1999, p.221) define classic conditioning as ‘a process in which a previously neutral stimulus acquires the ability to elicit a response by repeated association with a stimulus that naturally produces a similar response’ (Antonides and Raaij 1999). The most famous example of classic conditioning would of course be Ivan Pavlov and the salivating dogs experiment. In short Pavlov presented a dog with an unconditioned stimulus (which was food) and the dog’s unconditioned response was to salivate. He then introduced a neutral stimulus (which was a bell), when the bell was rung, there was no conditioned response from the dog as he did not salivate. However during the conditioning process anytime Pavlov produced food to the dog he also rang the bell. During this process the dog began to associate the sound of the bell with food and after conditioning, when Pavlov simply rang the bell (the conditioned stimulus) without producing any food the dog would salivate, this became known as a conditioned response. Psychologist B.F. Skinner is probably best known for his role in demonstrating the effects of operant conditioning. Bernstein (2010, p.181) defines operant conditioning as ‘a process in which responses are learned on the basis of their rewarding or punishing consequences’ (Bernstein 2010). Skinner created what is now commonly known as the ‘Skinner Box’ to study the learning patterns of animals. The skinner box is a cage that contains a food-release mechanism the animal activates when it responds in a certain way – for example, by pressing a lever or pushing a button. Through operant conditioning, organisms learn responses, such as pressing a bar that produces changes in the environment (release of food). In this form of learning the consequences of a response determine the likelihood that the response will occur again. In this form of learning, the consequences of a response determine the likelihood that the response will occur again (Nevid 2011). A typical example of operational learning and conditioning in relation to the media, is advertisements. In our everyday life the media surrounds or more specifically bombards us with adverts. Solomon et al (2010, p. 253) proposes that ‘advertisements often pair a product with a positive stimulus to create a desirable association’. In fact, most advertisements are so well conducted semiotically, with the intention that they remain in your memory and consciousness. One such commercial that stuck in my mind was conducted by Lancome cosmetics. For their newest perfume ‘Tresor Midnight Rose’. For the advertisement Lancome hired famous young actress Emma Watson to be the star or the face of its advert. As Egan (2007) explains, Advertisers are willing to pay large sums of money for celebrities who would hold the greatest influence on the target audiences and who will, hopefully, influence the consumer’s attitudes and behaviours in a positive way towards the said brand. Lancome describes the perfume itself as ‘sexy, sweet and playful’ and clearly felt that by using Emma Watson they were representing the perfume by using an actress who they felt embodied all those elements. So this would be a symbolic code employed within the advertisement itself. As codes are used in media texts to make them coherent and meaningful. In the commercial (AutoCurate 2011) Emma is portrayed as an independent, beautiful young women living in Paris. Who one day visits a book shop and by chance meets the handsome young man who works there. However she leaves behind her hat, which the young man clings on to in case he sees her again. One night sitting outside a cafà © he notices her walking down the street and runs after her. His chase leads him to a boat which is just pulling away, so he thinks he has missed her. Then he turns around and there she is standing behind him, its faith. It’s meant to be. In reference to positive stimuli, we can look at the name of the fragrance. Midnight could connote magic and enchantment, as some people know midnight as the ‘Witching hour’. Or the word rose, as a rose is one of the most romantic flowers particularly associated with Valentine’s Day and love. The concept of a midnight rose is also significant as the rose is a flower which is supposed to bloom at this time. Which could stimulate a response that the woman who wears this perfume comes alive at night and blossoms. That by wearing this fragrance you will become this enchanting, magical, mysterious women. Thus creating in the mind of the consumer a desirable association with the brand. Perfume is a particularly relevant example of operant conditioning. For example if a woman purchased ‘Tresor Midnight Rose’ and received compliments on her scent (a reward) then she is a lot more likely to continue to purchase the perfume. However if she received negative comments on her perfume (punishment), she is a lot less likely to wear it again. Now in terms of attitude formation: Attitudes can be based on cognitive, affective, and behavioural information (†¦) knowledge about an object can come either from direct experience with the object or from indirect sources such as parents, peers, and the media (Millon and Lerner 2003). One of the most popular models used to describe how an attitude is formulated is the ABC Model. As explained by Augoustinos, Walker and Donaghue (2006) The ABC model takes three elements into account, Affect, Behaviour and Cognition. Affect meaning, how the consumer feels about a certain object or product. Behaviour, essentially meaning an overt behaviour or intention towards an object. Finally by cognition, it is the cognitive response, meaning the convictions and beliefs a consumer has towards a product, brand, person etc. An example that springs to mind, of the power that the media has in changing and shaping people’s attitudes is the Angelina Jolie case. As noted by biographer Kathleen Tracy (2008), Jolie first began to be properly noticed in the late nineties with some very daring and interesting film choices, such as ‘Gia’ and ‘Girl, Interrupted’. However it wasn’t until her breakthrough role as popular video game heroine Lara Croft in Tomb raider that she really came into prominence. Besides her daring film role choices Jolie was known as a bit of a wild child, due to her estranged relationship with her father (acting legend Jon Voight) and her controversial marriages to both actors Johnny Lee Miller and Billy Bob Thornton. Then of course there was her involvement in the divorce of Americas ‘it’ couple Brad Pitt and Jennifer Aniston. While Jolie was once before seen as a rebellious and provocative young woman, she is now seen by many as a loving mother to six children and as an ambassador for some of the most global and world renowned organisations, such as UNICEF. So the questions begs to be asked, how can strong opinions and attitudes towards someone or something change so drastically? Well what is an attitude? An attitude is the individual predisposition to evaluate an object or an aspect of the world in a favourable or unfavourable manner (Antonides and Raaij 1999). These attitudes of course can be changed. This is due to a number of reasons, for example the ‘knowledge function’. Meaning that our knowledge of a topic or a product can change how we feel about them. Like in the Angelina Jolie example, if your only knowledge of her, was her role in the Pitt and Aniston divorce, you may be inclined to have a negative attitude towards her. However after learning about all her humanitarian work and loving relationship between herself and her six children (that she has gone on to have with Brad Pitt), your attitude towards her is likely to change in a positive way. Another example of attitude formation, could be the recent debate on homophobia in the Irish Media. This debate sprung to the forefront after last weeks ‘The Saturday Night Show’ on RTE. During the show, presenter Brendan O’Connor was interviewing gay rights activist Rory O’Neill (also known by his drag name Miss Panti Bliss). During this interview Mr O’Neil made a number of comments about writers John Waters, Breda O’Brien and the Iona Institute (a Catholic organisation, which promotes marriage and religious values), claiming that these people/organisation were homophobic. Since the show was aired, Brendan O’Connor publically apologised on his Twitter for any offense that may have been caused and RTE paid the Iona institute compensation. This has caused outrage among many different groups in society and in a follow up; A statement from RTE confirmed: The Saturday Night Show will host a debate on homophobia; what constitutes homophobia and who gets to define the word? (Irish Independent 2014). Theory of reasoned action – social pressure! P291. Self-perception theory and social judgement theory! P285. Conclude!!! Bibliography Antonides, G. Raaij, F.V.W. 1999. Learning Processes IN: Antonides, G. Raaij, F.V.W. (ed.) Consumer Behaviour: A European Perspective. New York: John Wiley Sons Ltd, p. 221. Augoustinos, M. Walker, I. Donaghue, N. 2006. Social Cognition: An Integrated Introduction. 2nd ed. London: Sage Publications Ltd. AutoCurate 2011. Emma Watson in Lancà ´me Trà ©sor Midnight Rose Advertisement [Online]. Available From: http://www.youtube.com/watch?v=yVZ1wz7pz4U [Accessed 31 January 2014]. Bernstein, D. 2010. Instrumental and Operant Conditioning: Learning the Consequences of Behaviour IN: Hague, J.D. (eds.) Essentials of Psychology. 5th ed. USA: Wadsworth, Cengage Learning, p. 181. Egan, J. 2007. Marketing Communications. London: Thomson Learning. Irish Independent. 2014. RTEs The Saturday Night Show to host debate on homophobia. Irish Independent: Irish News [Online], 31 January. Available From: http://www.independent.ie/irish-news/rtes-the-saturday-night-show-to-host-debate-on-homophobia-29966413.html [Accessed 1 January 2014]. Millon, T. Lerner, M.J. 2003. Attitude Formation IN: Weiner, I.B. (eds.) Handbook of Psychology, Personality and Social Psychology. 6th ed. New York: John Wiley Sons Ltd, p. 311. Nevid, J. 2011. Operant Conditioning: Learning Through Consequences. IN: Hague, J.D. (eds.) Essentials of Psychology: Concepts and Applications. 3rd ed. USA: Wadsworth, Cengage Learning, p.175. Schiffman, L.G. Kanuck, L.L. Hansen, H. 2008. Consumer Learning IN: Schiffman, L.G. Kanuck, L.L. Hansen, H. (eds.) Consumer Behaviour: A European Outlook. Essex: Pearson Education Limited, p. 208. Solomon, M.R. Bamossy, G. Askegaard, S. Hogg, M.K. Learning and Memory IN: Solomon, M.R. Bamossy, G. Askegaard, S. Hogg, M.K. (eds.) Consumer Behaviour: A European Perspective. 4th ed. Essex: Pearson Educated Limited, p. 246. Solomon, M.R. Bamossy, G. Askegaard, S. Hogg, M.K. Learning and Memory IN: Solomon, M.R. Bamossy, G. Askegaard, S. Hogg, M.K. (eds.) Consumer Behaviour: A European Perspective. 4th ed. Essex: Pearson Educated Limited, p. 253. Tracy, K. 2008. Angelina Jolie: A Biography. Washington: Greenwood Publishing Group. 1